5 Things You Do NOT Need To Ask a Web Developer

If you’re a Work-at-Home Parent, setting up (or currently operating) a home-based business, then you will have noticed how many web developers and hosting providers offer advice in the form of a checklist. You know the sort of thing… “7 things you need to know before…”, “The 10 Things You Must Ask…”. It’s fantastic isn’t it? All these lovely people freely helping you come to the “right “decision – in other words, to decide to put your business with THEM.

It’s true, giving away free advice is a well-established marketing technique, and there is a lot of GREAT information available through that type of article, blog post etc. However, you do need to take such advice with a pinch of salt sometimes.

Loaded Questions

You see, when you start to analyse some of these lists, you start to see that they are questions that the developer would prefer you to ask them. They are almost invariably a reworked listing of that company’s particular strengths (or what they see as their strengths), rather than the set of basic rules they are dressed up as.

That’s fair enough, if you can’t lead people to your own services on your own web site, then where can you do that?At the same time, people can easily become blinded by science, and wind up paying more than they need to, or simply come to the conclusion they can’t afford it. After all, these lists come from what are perceived as experts, and you’ve got to follow the advice of experts, right?

What Not To Ask And Why

1. How long have you been building web sites?

OK, so experience is a good thing, however everyone starts somewhere. Van Gogh had a first painting, Einstein had a first theory, James Dyson had a first invention. You will be asked to ask this question by companies that have been around for a while.

2. How many web sites have you built?

This would typically be a follow-on question from the first. Think about it, does it matter if a business has built a few sites or hundreds? The fact is they haven’t built YOURS before, and that person just starting out might actually create a site that suits your needs perfectly.

3. Can you get my web site on the front page of Google search results?

Search Engine Optimisation is one of the most heavily sold services on the Internet today, with the possible exception of “online marketing systems that will do all the work for you”. A web developer will often specialise in the development aspects, while a search engine specialist can always be brought in to fine tune content and set up search engine strategies for ANY site.

However, when you’re first starting out (and particularly with home/hobby businesses) your initial focus should be to put something online. Then tell people about the site, include the web address on your business cards, include details in your literature and signage and so on.

Good SEO does not come cheap (as in $50 or less) – you can reasonably expect to pay about $350 per month for good quality SEO services.

4. Will I get a dedicated project manager allocated to my web site development?

If you are asked this, then that reflects the way this company runs its operations. Reality is that you don’t need to care if you get a project manager or not. What you actually need is someone who you can build a working relationship with and who can build your site.

If you’re getting a dedicated project manager then you’re paying for it – on the other hand if you simply deal with a freelance/sole-trader designer or developer then you’re probably going to pay less and benefit from dealing with the one person who is at least as passionate about the process as you are!

5. What experience do you have with marketing web sites?

If you’re looking for a provider who can build a site and market it for you, this question is fair enough. Clearly this issue will be raised by any company that offers a design, build and market package of some kind. However, if you find a developer you can work with, and they build your site in the right way then you are free to enlist the services of any marketing specialist you like.

You’ll probably save a few dollars along the way as well, especially if you use a home-based marketing specialist.

Like SEO, services like these don’t come cheap, and rightly so. If a company is offering a mixture of services then you will, inevitably, be funding their plush city offices, an admin team who simply manage the company itself PLUS the development, marketing and other costs.

The Really Important Stuff

As a Work-at-Home business operator, you probably don’t have time to build your own site, nor do you have a huge budget to have one built for you. In these circumstances, hand-picking a few specialists can prove to be a real cost-saver.

Even better, if you hire other home-based specialists then you won’t just keep costs down; your fellow Work-At-Home operators will have incredible insights into the specific issues that your business faces.

THAT level of understanding is priceless!

A Web Development Company Will Comprehend The Way Custom Font Selections Can Help Make A Huge Impact

For quite some time web development projects has been minimal each time it relates to choices for typefaces. Anyone have been capable to decide on an astonishingly few if you wished the web page to render effectively across a number of browsers. You will find the option of internet browser compatibility or aesthetic vision, unfortunately it absolutely was the last option that’s sacrificed lots of the time.

This was also a dilemma for enterprise who wanted their particular internet site to get exhibited using a customized logo design. Frequently these kinds of trademarks had been designed in print mode very first where by the option of typeface has been limitless. Organizations normally would spend several hours of dedication with designing what they sensed has been the perfect portrayal for their business and then ended up invariably unhappy when their own web development company would certainly notify them that this font could not end up being able to be included in online presence.

Thank goodness changes are in the air. A lot more internet browsers can now execute typeface embedding, and this has creative designers worldwide rejoicing. Through this force forward with internet browser technologies, a web development company is capable to create even more delicate and remarkable sites through being in the position to select a larger array of fonts. Long gone are the days and nights whenever every single website you check out was often Times New Roman or Arial Narrow. This opens a full brand new path in website design which several web development corporations have always been waiting for.

With this most recent advancement, today would be the moment to consider your current website and contemplate just how replacing could affect the overall visual aspect of your online look. Although altering your font on your site may appear like a smaller change, inside the grand plan of factors it can create a huge effect.

The Importance of a Web Development Company With SEO Knowledge

If you have finally decided to promote your business online, it is essential for you to find a web development company that uses search engine optimization to create your new website. A company that knows SEO will be able to promote your business well on the internet. It will help boost your ratings in search engines with the use of SEO marketing tools. This means your business will be visible to internet surfers thus the opportunity of making huge sales is big.

When the web development company you hire knows SEO, it would be able to drive traffic or prospective clients to your website. The company will know the correct mathematical formula to make your website appear in the top search result pages. Sites appearing in the first page have the best chance of being accessed by more people and these visits can turn into sales. Studies show that 80% of the success of websites is due to search engines.

Your website design should be appealing and must have relevant, high-quality and updated information. Search engines always place websites with quality information in the top result pages. The web development company you choose must be able to make a good design and recommend the right type of content for your website. If you hire a company that does not know this, you will just be wasting your money.

Your web development company must also know what keywords or keyword phrases your website must contain so that it appears on the top result pages of search engines when people make an inquiry. If the company you hire does not know what the correct keywords are for your type of business, you are doomed to fail. The correct keywords are the gateway to your website because these are the words that people use to find information. These keywords should also be closely related to your website so that when people start to search, your link gets displayed.

It is important for you to have a basic knowledge of SEO to assist you in finding the right company. Such knowledge will make you aware if a certain company knows SEO or not.
It will help you stay away from a company that tells you it can bring your website in the top result pages in just a day or two. The truth is it takes a longer time and doing a short-cut may even ban you from search engines like Google because they want everything to be fair and right, especially to other websites that spend so much effort to be in the first page of search results.

Disadvantage of a Web Development Company without SEO Knowledge

If the web development company you hire just designs an attractive website without using SEO, everything will be useless. No matter how appealing your site is, it will not appear in the search result pages without SEO. Therefore, you do not get any client.

Since you want to go online with your business, hire a web development company with SEO knowledge because the outcome will be worth the investment you make.